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Most-read are based on citations from 2023 ~ 2025.

Articles

Grammatology in the Era of Digital Writing
Hidetaka Ishida
EPISTÉMÈ 2025;33:4.   Published online March 31, 2025
DOI: https://doi.org/10.38119/cacs.2025.33.4

This paper investigates Jacques Derrida's notion of grammatology in the context of contemporary digital writing technologies. It critically reassesses Ferdinand de Saussure’s linguistics and his concept of phonocentrism, underscoring phonography’s underestimated role in shaping the epistemological foundations of linguistics. Introducing original concepts such as the "logographic hiatus" and "grammatological polyphony," the paper challenges the limitations inherent in alphabetic linearity, particularly through the analysis of logographic writing systems like Chinese. Drawing on recent advancements in cognitive neuroscience, notably Stanislas Dehaene’s Neuronal Recycling Hypothesis, the paper proposes a neuro-grammatological framework. It argues that the human brain repurposes pre-existing neural circuits for reading, aligning visual symbols with ecological and neurological constraints. Further, the study addresses Derrida’s concept of "Mondialatinisation," examining the implicit cultural hegemony perpetuated through Latin-alphabet-based digital input methods (e.g., Romaji, Pinyin). This critical analysis highlights the subtle yet profound epistemological and cultural implications of imposing phonocentric and alphabetic models on traditionally logographic languages. Finally, the paper underscores the unresolved civilizational tensions emerging from the digital transformation of writing, emphasizing the urgent need for interdisciplinary dialogue bridging linguistics, semiotics, neuroscience, and cultural studies

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As a representative brand of French fashion, Chanel not only facilitates the transformation between objects and signs in the production of fashion value, but also contributes to the construction of fashion consensus by offering rich interpretations and representations. In this process, female brand ambassadors play a pivotal role, serving as a crucial bridge between the brand and its consumers, while also functioning as key agents in the external communication of brand culture. This study takes Chanel’s female brand ambassadors in the Chinese market as a case, employing a semiotic analytical approach to examine how these ambassadors contribute to the construction of contemporary femininity marked by diversity and uniqueness. It further analyzes the Western brand’s imagined representations of Eastern women within a cross-cultural context, uncovering how Chanel utilizes Chinese female brand ambassadors to convey distinctive images of femininity, and explores the communicative pathways through which emotional resonance is established with Chinese consumers. This paper offers a new perspective on understanding the significance of women in the fashion industry and their cultural implications, while also providing theoretical support for the construction of female representations by brands across diverse cultural markets.
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기타인문학

Le rôle de la musique dans les réseaux sociaux
Samuel Mayol
EPISTÉMÈ 2023;29:299-322.   Published online June 30, 2023
DOI: https://doi.org/10.38119/cacs.2023.29.14
Over the past decade, social networks have become ubiquitous in our daily lives, transforming the way we interact, communicate and share information (Kaplan and Haenlein, 2010). Today a majority of French people have a sustained and regular presence on social networks. At the same time, music has always been an essential part of human culture, arousing emotions and memories, and influencing our tastes and preferences (Holbrook and Schindler, 1989). Through an in-depth review of the existing literature, we seek to understand what factors influence users' engagement with music on social networks.

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  • Du Tempo au Big Data : la symphonie du Marketing 6.0
    Samuel Mayol
    Question(s) de management.2023; n° 47(6): 89.     CrossRef
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기타인문학

This article offers an initial sketch of a model, semio-pragmaticism, whose ambition is to enable communication studies to be (re)founded on a common paradigmatically pragmatic and operationally semiotic foundation. Beginning with a review of various currents of thought in CIS and related disciplines that share this pragmatic concern for (re)placing the (communicational) subject at the center of the analytical approach to communication, I propose, on this basis, a fundamental synthetic model of communication conceived from and for the understanding of the communicational subject as the necessary and sufficient yardstick for the understanding of communication.

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    Articles

    Interculturalities in the Digital Age
    Alexander Frame
    EPISTÉMÈ 2025;33:1.   Published online March 31, 2025
    DOI: https://doi.org/10.38119/cacs.2025.33.1

    The digital age, with its ubiquitous social media, has transformed sociability and socialization, creating opportunities for accessing diverse knowledge, but also new symbolic boundaries. In a connected society shaped by identity politics, this article proposes an intercultural reading of social tensions relayed online. It advocates an interpretive approach to intercultural communication, understanding cultures and identities as resources individuals use to negotiate and co-construct meaning in interactions. Based on examples of social tensions relayed or seemingly aggravated by digital media, it distinguishes two forms of interculturality in this context: "forced otherness," where individuals are reduced to stigmatized identities, and "unconscious otherness," where algorithmic personalisation is used by individuals to support particular worldviews on given topics. The article draws on theories of conflict mediation, identity, and intergroup relations to analyse and potentially mitigate social tensions in the digital age, emphasizing the need for media literacy and a nuanced understanding of intercultural dynamics.

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    This paper aims to look into possibilities of future writing in the age of artificial intelligence. ‘Who writes’ matters in a technological culture of co-existence of humans and machines. I thus investigate the aligned questions of ‘why we write’ and ‘how we write’, exploring writing with imagination, namely, narrative writing, for communication and transmission. As for methodology, I examine three domains of narrative with imagination based on Peirce’s metaphysical semiotics and Paul Ricoeur’s imagination theory: esthetics with oneiric imagination, poetics with narrative/analogical imagination, and speculative rhetoric with social imagination. I argue that narrative communication with social imagination which comprises an explanatory narrative process of quality through fact to representation for dialogic abduction is geared toward discovering self’s identity by means of re-authoring conversation. This thus results in enhancing a communal narrative self to transmit virtues and values to the following generations.

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    Artificial Intelligence in Healthcare: A Holistic Approach for Successful, Human-Centered Implementation
    Emmanuel Carré, Marjorie Garofalo
    EPISTÉMÈ 2025;33:6.   Published online March 31, 2025
    DOI: https://doi.org/10.38119/cacs.2025.33.6

    The integration of Artificial Intelligence (AI) in the healthcare sector represents a major transformation that raises complex issues concerning the technical, organizational, and relational dimensions of the profession. This contribution analyzes the key success factors and obstacles to the implementation of AI in healthcare facilities, adopting a holistic perspective that emphasizes communicational and interprofessional dynamics. Through an analysis of recent literature, we identify promising approaches and necessary conditions for successful AI integration, while preserving the quality of caregiver-patient relationships and interactions among professionals. Our analysis reveals that successful implementation relies on a balanced combination of leadership, end-user training, support for teams in modifying their daily work, and ethical governance. The central role of communication in this transformation process is emphasized, both in change management and in the adaptation of professional practices. We propose recommendations that integrate these different dimensions to guide the development and implementation of AI projects in healthcare, focusing on preserving and enriching human relationships within healthcare organizations.

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    Machination: Semiotics of IArt. Dance and Artificial Intelligence
    José María Paz Gago
    EPISTÉMÈ 2025;33:3.   Published online March 31, 2025
    DOI: https://doi.org/10.38119/cacs.2025.33.3

    Multimodal generative Artificial Intelligence is an omnipresent technology in our post-industrial societies, as it has penetrated all areas of daily life, from social and commercial relations to the various fields of science and industry, communication, leisure and culture in general. This is to discuss whether AI is applicable to the field of artistic creation in general and to bodily arts such as dance in particular, taking into account emotional sensitivity and creativity, factors that are difficult to generate by a machine. In this article we will discuss examples of corporal artistic manifestations, in the domain of dance, in which corporality itself is called into question in the face of these interactions with humanized bodies conceived, created and “brought to life” by the magic of generative AI. The learning models developed by different Artificial Intelligence software allow these bodies to dance, model or evolve in scenographic spaces created ad hoc and shared to the point of replacing real dancers.

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    AI and the sacred: an anthropological approach
    Emmanuel Carré, Pascal Lardellier
    EPISTÉMÈ 2025;33:7.   Published online March 31, 2025
    DOI: https://doi.org/10.38119/cacs.2025.33.7

    This two-part article analyzes the ancient and mystical origins of artificial intelligence (AI). First, it explains that AI has precedents in mystical thought and finds relevance in certain anthropological concepts. Next, we'll look at how ancient philosophy has helped to explain in advance the way in which we - and in particular students - use artificial intelligence as a “mental orthosis”.

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    Fashion Semiotics: State of the Art
    José María Paz Gago
    EPISTÉMÈ 2025;34:1.   Published online June 30, 2025
    DOI: https://doi.org/10.38119/cacs.2025.34.1
    Once the failure of classical fashion Semiotics (1960-1980) was certified, as it conceived the fashion phenomenon as a system devoid of meaning (Barthes), incapable of communicating (Lotman) and unbearable (Volli), the great designers and marketing strategists began a new period, that of the Pragmatics of Fashion (1980-2000), committed to resemiotizing the system by resorting to prestigious referents for their collections (the history of art and culture) and to the brand, defined as a hypericonema loaded with powerful literal, imaginary and psycho-emotional meanings (Paz Gago). This stage of fashion semiotics is described by Floch and Calefato, scholars of fashion brands as written text, since it is the proper name of the great fashion designers that has become a brand. Both agree on the need to move beyond the more linguistic stage of the discipline to develop a visual semiotics or a plastic semiotics that serves to analyze fashion as an essentially visual phenomenon. With the new millennium, in line with the new digital technologies that colonize and are colonized by fashion, the Neosemiotics of fashion (2000-2020) emerges, mediated by the stories and reels uploaded to social networks such as Instagram or TikTok, as Bianca Terraciano or Victoria Nannini will analyze. Fashion semiotics faces a new challenge today due to the emergence of Artificial Intelligence, which has already colonized all processes in the fashion system: design creation, pattern making, manufacturing, advertising and marketing campaigns, fashion shows, distribution, and marketing can all be implemented through generative Artificial Intelligence applications. These new technological phenomena respond to the semiotic mode I have called Machination, as opposed to the Representation and Simulation characteristic of classic analog and digital technologies.
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    The Advent of AI Civilization and Calling for a New Conception of the Human
    Mun Cho Kim
    EPISTÉMÈ 2025;33:5.   Published online March 31, 2025
    DOI: https://doi.org/10.38119/cacs.2025.33.5

    This study explores the advent of AI civilization and the need to redefine humanity in the face of rapid technological advancement. Tracing the evolution of digital technology from simple automation to intelligent agents capable of independent decision-making, it turns out that the rise of AI and humanoid robots blurs the line between humans and non-humans, challenging the long-standing human-nonhuman dichotomy rooted in Western philosophy. Based upon the examination of the shifts in ontology, from Cartesian dualism to monistic and relational perspectives, this study suggests that humans, living beings, and objects are evolving in a connected, co-dependent system. The emergence of cyborgs, AI, and bioengineering raises critical question about the identity of the humanity. With AI and enhanced humans gaining agency, traditional definition of humanity become obsolete and demand for an extended concept of the human in the post-AI era is growing.

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    The body as text: language and fashion
    Patrizia Calefato
    EPISTÉMÈ 2025;34:5.   Published online June 30, 2025
    DOI: https://doi.org/10.38119/cacs.2025.34.5
    This paper focuses on the relationship between fashion, language and the body. We refer to two theoretical starting points: Lotman's definition of language as a “primary modelling system”, and the relationship, identified by Barthes, between “real” and “written” fashion. The paper studies this relationship within four fields: the performative power of brands, the “playful” role of writing on T-shirts, the function of the written language in some examples of contemporary fashion, tattoos and permanent body modifications between writing and fashion practices.
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    Aesthetic Perception in Modem Turkish Poetry: Groups, Communities and Movements 1850-1923
    Mustafa Özsari
    EPISTÉMÈ 2024;31:1-16.   Published online September 30, 2024
    DOI: https://doi.org/10.38119/cacs.2024.31.1
    The term modern Turkish poetry is a general term given to the understanding of poetry that developed in Turkey, starting with the four (Kaside) odes that $inasi wrote after returning from Paris to describe Re§it Pasha who is Grand Vizier (1850-55) and his reforms, and until the declaration of the Republic of Modem Turkiye in 1923. The poetry of this period is also called new Turkish poetry, Turkish poetry of the modernization period, modem Turkish poetry, poetry developed under Western influence, etc. Many researchers have been suggested under different names about this period. But today, Turkish literature historians call this period Modem Turkish literature. There are 6 basic groups, communities and movements in modem Turkish poetry. These communities or movements have developed under the influence of different aesthetic understandings. The basic philosophical and aesthetic understandings that developed in Europe since the beginning of the European Enlightement Era have also influenced modern Turkish poetry. While the Namik Kemal-Ziya Pasha-Shinasi school followed the rationalist aesthetic approach, the second generation of Tanzimat adopted Immanuel Kant's aesthetic authonomy. While the commities of Servet-i Fünun's representatives adopted young Hegelian aesthetics, which developed in Germany in the second half of the 19th centry, Fecr-i Ati adipted the Nietzschean phonecentric aesthetics. In this respect, the philosophical and aesthetic tendencies that develop in Europe, especially in the nineteenth centry, also guided modem Turkish poetry. In this article, the basic trends in Turkish poetry that developed between 1850 and 1923 will be analyzed in a descriptive way, taking into account aesthetic and philosopic tendencies.
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    Korean dramas (K-dramas) have emerged as powerful cultural artifacts that not only entertain but also shape societal perceptions of Fashion, body image, and identity. Fashion in K-dramas operates as a semiotic medium of cultural storytelling, weaving together traditional Korean heritage with contemporary global trends. These audiovisual narratives play a crucial role in constructing and circulating culturally specific ideals of beauty and bodily norms. This article investigates how Fashion and body image are represented in K-dramas and how these representations are interpreted across different cultural contexts. Through a semiotic lens, it explores the mechanisms by which K-dramas mediate notions of identity, desirability, and belonging, revealing the tensions and harmonies between local traditions and globalized aesthetics.
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    기타인문학

    The values that people reveal in the process of change and transformation can be defined as culture in particular and cultural heritage in general. In terms of preserving cultural assets and passing them on to future generations, the concept of "cultural heritage" is essential. Having ancient values dating back thousands of years, Anatolian geography has hosted many social groups in the socialization process. The Ahi organization, a socioeconomic order where fraternity, honesty, and benevolence are all integrated, has long guided the transmission of cultural legacy and allowed Anatolians to develop their talents in the arts and professions. The Ahi craftsmen ensured the continuation of their profession and passed on the traditional knowledge created by society to following generations with the help of the professional organization that was established under the direction of Ahi Evran. The Ahi organization has common approaches with UNESCO's Living Human Treasures Program in terms of its professional principles and methods. The main purpose of both practices is to transfer the values, philosophy, and nuances of the profession to future generations. In this sense, it is possible to assess traditional craftsmen as actors and actresses who serve society and keep the tradition alive. The identification and promotion of the local actors and actresses, who are the living carriers and developers of traditional knowledge and experience memory, will perpetuate the transfer of cultural heritage. Ahmet Ay, a woodworker and kündekâri craftsman living in Kırşehir, is a traditional connoisseur who has been practicing his art for 40 years. The aim of the study is to record the information provided by the wood and lectern craftsman Ahmet Ay, who was given the title of State Artist of Traditional Handicrafts by the Ministry of Cultureand Tourism in the province of Kırşehir, which is accepted as the organizational hub for the Ahi, and to come up with recommendations for the preservation and transfer of this profession, which has sunk into oblivion. Ahmet Ay's nomination for inclusion in the inventory of "Living Human Treasure" in 2023 is still pending.
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    Articles

    Semiotics of Fashion: Desire and Resistance, All Things Considered
    Giulia Adriana Ceriani
    EPISTÉMÈ 2025;34:2.   Published online June 30, 2025
    DOI: https://doi.org/10.38119/cacs.2025.34.2
    This reflection aims to explore the foundations, limitations, and necessity of fashion semiotics, beyond the inertia that still binds it to a mere reinterpretation of Barthesian legacy. On the contrary, fashion semiotics reveals its compelling and contemporary relevance when it is considered in light of the explanatory power granted to a language too often relegated—for commercial reasons or societal conventions—to a marginal or reductionist role, rather than being acknowledged as an active part of present-day expression in all its forms. These include, notably, gender relations, political implications, the dynamics of possible and impossible relations in the context of digital interfaces, the dialectic between conjunctive tensions and the condemnation to disjunction. Desire and resistance will be the two key terms guiding us through this unaligned reinterpretation.
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    This paper explores the semiotic significance of attire in Hulu's series The Handmaid’s Tale, examining how clothing functions as a tool of power and control within the series. It further investigates the role of uniforms in contemporary society and draws parallels between modern fashion practices and subtle forms of repression and power exerted over women. By analyzing the interplay between fashion, power, and gender, this study aims to highlight the enduring impact of clothing as a medium of socio-political expression and control.
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    Musique, Viralité et engagement dans les réseaux sociaux
    Samuel Mayol
    EPISTÉMÈ 2023;30:23-44.   Published online December 31, 2023
    DOI: https://doi.org/10.38119/cacs.2023.30.2
    Music on social media is a relatively new area of research. After examining the concept of engagement (Mayol, 2023), the concept of virality seems to be directly related. This research article aims to explore and analyze the role of music in social networks, with a focus on connections in virality and engagement. By thoroughly reviewing the existing literature, we hope to understand the characteristics of viral music tracks and how they are shared and spread.
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    International questions in the Far East in the aftermath of the Sino-Japanese War
    민경현
    EPISTÉMÈ 2023;30:95-110.   Published online December 31, 2023
    DOI: https://doi.org/10.38119/cacs.2023.30.6
    En Extrême-Orient l’ancien système disparaît dans l’histoire des relations internationales pendant la période 1895-1899 après la guere sino-japonaise, où la tradition asiatique se transforme considérablement par la suite de la modernisation européenne. En principe, c’est par la guerre sino-japonaise que le système traditionnel interétatique de l’Asie orientale se met à céder complètement la place au système moderne international de l’Occident. Les puissances européennes trouvent dès lors un concurrent inattendu, le Japon qui vient de sonner l’heure du partage de l’Asie orientale. Le Japon victorieux est considéré comme une grande puissance en Asie. Il est destiné à jouer un rôle important dans la politique internationale en Extrême-Orient. L’effet immédiat de sa victoire est que la Chine doit conclure un traité inégal avec lui et que les puissances continuent à consentir l’abolition des traités inégaux qu’elles lui ont auparavant imposés. L’indemnité de guerre que doit payer la Chine permettra au Japon de rééquiper et développer son armement et son industrie, et finalement d’établir le système d’étalon-or. Cependant, devenu le concurrent des puissances, le japon se voit privé d’une partie des résultats acquis par ses victoires, c’est-à-dire la possession de la presqu’île de Liaodong, à la suite de l’intervention des trois puissances. La Chine entre dans une période de graves épreves, parce que les puissances entendent bien profiter de ses embarras. Au lendemain de la guerre sino-japonaise, le monde sino-centrique est fini, ainsi que le règime propre coréen. Les grandes puissances occidentales exploitent la faiblesse des pays de l’Asie et réalisent plus particuliérement de vastes programmes d’expansion en Extrême-Orient.
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    Article

    Search for Aesthetics and Meaning in Yusuf Has Hacib’s Kutadgu Bilig
    Murat Kalelioglu
    EPISTÉMÈ 2024;31:17-36.   Published online September 30, 2024
    DOI: https://doi.org/10.38119/cacs.2024.31.2
    In addition to historical consciousness, ‘culture’ is another area where important foundations are laid between the past, the present, and the future, which is transmitted across generations and plays an important role in the construction of social identity. In general terms, ‘culture’ is a special social space that each society constructs within itself and a system of values produced within this space. The field where this system of values is established is the social field. The most important characteristic of this field is that people belonging to a certain land, flag, identity, thought, and environment have learned to live and produce together. One of the most important contributions of such learning is the construction of cultural identity, that is, social memory. Today, when we think of the term ‘culture,’ we think of all the material and spiritual values of a nation, including both written and unwritten works. For instance, Kutadgu Bilig is one of the significant works that has made critical contributions to the development of Turkish literature and cultural heritage. It is highly critical regarding language, meaning, and aesthetics and is a worthy reference artwork in terms of learning about Turkish culture, lifestyle, and thought. Accordingly, this study attempts to interpret Yusuf Has Hacib’s work of art and the essential ideas in his masterpiece within the aesthetic value and meaning framework.
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    기타인문학

    Culture, which can be defined as the lifestyle of a nation, is the sum and whole of social experiences and learning. Considering the connotations of the concept of memory such as storage and preservation, it is possible to say that cultural memory provides the continuity of cultural elements in an impersonal area. Cultural memory, with its dynamic structure, includes actions such as “recollection, ‘repetition’ and ‘reviving/keeping alive’ in ensuring the continuity of cultural elements. Literary texts from oral culture to written culture often include these actions by fulfilling a formant function. Therefore, considering literary texts as reflection areas of cultural memory and making analyzes on cultural elements and symbols is one of the text analysis methods. In Turkish culture, ‘horse’ is an important cultural element. As a result of the living conditions brought by the steppe culture in the Turks, the ‘horse’ has become an important part of life and has become one of the main figures of cultural memory in relation to many emotions, thoughts and dreams. Even the existence of many idioms and proverbs about horse in Turkish alone explains the place of horse in cultural memory. Also, horse is one of the cultural symbols that is repeated in many oral, written and visual texts and in various branches of art, and remains alive as it is repeated. Faruk Nafiz Çamlıbel (1898-1973) used horse allegorical in relation to the Turkish nation in his poem called At (The Horse) (1919), which he wrote during the War of Independence, one of the milestones in Turkish history. In the poem, the horse appears with a symbolism that represents the Turkish nation and the ‘independent’ character of the Turkish nation with references to the historical conditions of the First World War (1914-1918) and War of Independence (1919-1923). In this context, in this study, poem called The Horse of Faruk Nafiz Çamlıbel is considered as a cultural memory area and horse is examined as a ‘cultural symbol’. The image of horse drawn in the poem is examined in historical and socio-cultural dimensions and evaluated in the context of the place of horse in Turkish culture.
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    Some Epistemological Remarks on the Transdisciplinarity of Semiotics
    김성도
    EPISTÉMÈ 2023;29:323-356.   Published online June 30, 2023
    DOI: https://doi.org/10.38119/cacs.2023.29.15
    Semiotics is a transdisciplinary project by its very nature and from its very beginning. I will not, however, enter into a detailed discussion of the very subtle questions concerning the concept of transdisciplinarity, which should be posed in ontological-epistemological and methodological terms. In this article, however, I will attempt to evoke the positions or postures of contemporary semioticians who have devoted themselves to the development of the theoretical foundations of this science of meaning and communication, i.e., semiotics. Indeed, the central purpose of this work is to demonstrate the transdisciplinary nature of contemporary semiotics in three stages. First, I will demonstrate the status of semiotics as a transdisciplinary project by exploring the positions of some representative semioticians on the transdisciplinary nature of this discipline. Secondly, I would like to present a selection of my collective and individual projects and works, carried out over the last two decades, which can prove the transdisciplinarity of semiotics. I would say that I have accomplished a certain transdisciplinarity thanks to the semiotic spirit without knowing it, like Mr. Jourdan. Thirdly, with a view to creating new research programs in the sense of Latatos (Latatos, 1978), or exploring new fields in the sense of Kant (Kant, 1995), I would like to consider an epistemological renewal of semiotics by laying the groundwork for the five axes: spatiality, agentivity, temporality, narrativity, and sociality. It goes without saying that these axes are intimately connected. Three major events such as the Anthropocene, the Covid-19 pandemic, and artificial intelligence, have inspired me to reconceptualize the epistemological foundations of the semiotics of the future.
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    Article

    A New Genre of Online Memes: A Semiotic Analysis of the Harry Potter-Balenciaga Meme
    Haram Park
    EPISTÉMÈ 2024;31:169-194.   Published online September 30, 2024
    DOI: https://doi.org/10.38119/cacs.2024.31.9
    This study analyzed the Harry Potter-Balenciaga meme to explore the impact of new memes generated by Generative Al technology on online meme culture. The concept of memes, introduced by Richard Dawkins in ''The Selfish Gene” as units of cultural information, has evolved into contemporary internet memes, becoming a significant element of online culture. The Harry Potter-Balenciaga video, created using Al technology in 2023, garnered significant attention as an innovative online meme, demonstrating an epistemological expansion in the realm of online memes. It transcended the limitations of traditional meme creation by realizing abstract ideas, leading to the emergence of a new meme genre, the 'Idea Meme.' This study captured this phenomenon by considering the Harry Potter-Balenciaga meme as a new genre. It discussed the meme as an Idea-Realizing Meme, based on Shifman's (2016) traditional meme classification, through semiotic analysis of the images and text. By analyzing the three dimensions(content, form, and stance) of the Harry Potter- Balenciaga meme from a semiotic perspective, the study explained how AI-generated memes overcome the limitations of traditional memes and expand communicative and epistemological possibilities. This research aimed to shed light on the impact of the fusion of Al technology and online digital culture on cultural life and contribute to digital culture studies and online communication research.
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    Construction of The Culture in Turkish Television Advertisements
    Betül Çanakpınar
    EPISTÉMÈ 2023;29:109-124.   Published online June 30, 2023
    DOI: https://doi.org/10.38119/cacs.2023.29.5
    Communication provides an understanding of the culture of a society and the symbols, values, and norms within that culture. It is aimed to persuade the target audience by making use of cultural signs in advertisements, which are one of the communication methods. Therefore, the cultural codes of the society in which individuals live are placed in advertisements. While advertisements are influenced by culture, they also influence culture. Advertisements can reflect the cultural characteristics of the society as well as their power to influence and direct societies. In this sense, as advertisements are mirrors of society, they should reflect the culture accurately in order to be successful. Based on the idea that advertising is a cultural sign, in this study, the way culture is presented in advertisements is examined. For this purpose, how the cultural values and norms of Turkish society are presented in advertisements and how they are placed in advertisement texts are emphasized. In this context, ‘Kent Advertisement of Bairam’, which emphasizes the values of Turkish society, was selected and examined. It was emphasized which cultural elements were included in this commercial, and how these elements and characters were positioned. In the advertisement, which was analyzed with the method of cultural semiotics, it was seen that the cultural elements were presented successfully and the characters in the advertisement were positioned in accordance with Turkish culture.
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    Article

    Children's drawings are one of the most important productive actions that enable the child to establish relationships with his environment and the outside world. Each picture drawn contains a piece of the child himself. Because he tries to express his inner world, his way of thinking, his relationship with his environment, and any problems he has; through his paintings. Therefore, due to their iconic qualities, they have a semiotic function and enable the child to be recognized and understood by those around him. As a means of communication or a sign that mediates communication, children's drawings also have aesthetic properties. Aesthetic appreciation in children's drawings transcends traditional norms. It's not about technical proficiency but about the purity of expression. A child's artwork often exudes a raw authenticity, unburdened by societal conventions, which resonates deeply with viewers. In this study, we would like to consider the importance of drawing, which is one of the semiotic function areas of communication in children, the aesthetic aspects of drawings, and how children communicate through drawing.
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    Definition of Turkish Family Structure and Kinship Networks (A Sociolinguistic Approach)
    Züleyha Hande Akata
    EPISTÉMÈ 2023;29:3-29.   Published online June 30, 2023
    DOI: https://doi.org/10.38119/cacs.2023.29.1
    The Turkish family structure is the most basic and smallest social sign of Turkish society. Within the network of relationships that starts in the nuclear family and constitutes the larger structure of society, family, and kinship networks allow inferences to be made about the society as a whole. The development of family and kinship networks in Turkish society is also reflected in the linguistic vocabulary. There are many words that define these relationships. The vocabulary constitutes concrete signs of family relations in social life on the basis of the language-society relationship. Words, which are the most concrete signs of language, have taken on an important function in the creation and transmission of the perception that is the source of the Turkish family structure. In determining and analyzing this perception, it is also possible to make a reverse reading through these words. The subject of this study is how the vocabulary and definitions related to the family structure and kinship networks of Turkish society can be interpreted from a sociolinguistic perspective. The sample of the study consists of the vocabulary and definitions of kinship networks in the Güncel Türkçe Sözlük [The Current Turkish Dictionary], which is the standard dictionary of Türkiye Turkish. On the basis of this vocabulary, indicating kinship networks, the Turkish family structure has been first be revealed at a scriptural level. Then, the semantic values of the vocabulary indicating kinship networks according to family structure, gender, generation and age, blood and marriage, types of language, and language contacts have been determined. The social roles attributed to the individual according to this signification have been evaluated by taking into account the theories and methods of sociolinguistics. The aim of this study is to define the Turkish family structure and to analyze the perception of family in Turkish society by considering language-society relations.
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    Articles

    Portrait of the Nurse: Kerime Salahor
    Füsun Deniz Özden
    EPISTÉMÈ 2024;31:83-108.   Published online September 30, 2024
    DOI: https://doi.org/10.38119/cacs.2024.31.5
    Women were peace-loving and avoided war unless necessary. Throughout history, women's roles in war have been based on serving in the background, such as nursing duties. In peace as in war, goodness and healing were provided through nurses. Florence Nightingale, who worked as a nurse during the Crimean War, is known for her contributions to the nursing profession and the institutionalization of the profession in the Ottoman Empire. Nurses contributed to patient care for Muslim Turkish soldiers, starting from the Balkan War in 1912, and during the Gallipoli War and World War I. Among these pioneer women was Kerime Salahor. Many portraits and busts of Kerime Salahor were made; The most striking among these is the portrait made by Feyhaman Duran. It reflects his female sensibility of the artist, who carries the spirit of Art Nouveau as well as his impressionist palette. Nazli Ecevit also made a portrait of Kerime Salahor. Sculptors Yervant Osgan and Ihsan Özsoy made a bust of Kerime Salahor. We can also trace the history of Turkish Nursing based on Kerime Salahor's painting and bust. This gradually turns into an effort to understand what women do and experience regarding healing and care, not only in Turkey, but also in the rings of the chain of human history, starting from the earliest times of history via Peircian semiotics. In this article, we evaluate portraits and busts of Kerime Salahor, a symbol of women providing care in wartime in the context of history of nursing, gender, and portraiture.
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    기타인문학

    The aim of this article is to construct a semiotic problematic of climate change in an anthropocene context. The composition is structured as follows. In the first section we propose a synthesis of semiotic perspectives on the Anthropocene from the fields of biosemiotics, ecosemiotics and anthroposemiotics. In the second section, two ontological-epistemological questions are posed with a view to anthropocene semiotics: agentivity and hybridity. In the third section, the three semiotic dimensions of climate change are highlighted: narrativity, temporality, and semiotic gradients. In the fourth section, we attempt to provide a grammatological perspective on weather and climate. The paper concludes with an in-depth study of the geopolitical dimension of climate change within a framework of political semiotics.
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    기타인문학

    This study explores how advanced learners of Korean shape the language landscape by investigating the use of ‘-(u)lkka’ in chat conversations. The study found that advanced learners of Korean use ‘-(u)lkka’ for three different types of confirmation or suggestion on mobile platforms: 1) yes/no confirmation of previously shared information; 2) wh-confirmation, confirming new information and the interlocutor's intentions; and 3) performative suggestions, proposing ideas for buying or selling items, confirming the interlocutor's intentions on the surface level, while implying the speakers’ performativity on a deeper level. Interestingly, when multiple instances of ‘-(u)lkka’ occur in a single chat conversation, different confirmation strategies are employed, indicating contextual adaptation rather than a fixed approach. These findings reveal the dynamic transformation of the Korean language landscape, focusing on its adaptation to digital platforms and the evolving roles of language agents. Notably, conventional linguistic expressions are shifting towards mobile platforms, expanding the spectrum of language agents to include both language learners and native speakers. This shift empowers learners, enabling them to assume an active role as language agents, no longer dependent solely on native speakers. The study also recognizes the growing significance of artificial intelligence (AI) in contemporary language communication. The findings can contribute to enhancing AI systems and fostering more sophisticated human–AI interactions.
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    기타인문학

    Toward an Hybrid internal communication, organizational and learning
    Frederic Ely
    EPISTÉMÈ 2023;30:45-64.   Published online December 31, 2023
    DOI: https://doi.org/10.38119/cacs.2023.30.3
    The central issue of this research is to question the notion of hybridity through the activity and internal communication methods of the Director of Internal Communication in the company, in front of those of the organizational communication teacher. We observe in this sense the results of an experiment, over three consecutive years, of a transposition, in the context of university education, of the uses of an internal communication model initially applied and studied in company. This experiment leads us to the conclusion of a transferability, from one world to another, of the model studied, which, although partial, allows us to propose the observation and the definition, as future research paths, a form of hybridity of internal communication that we call Hybrid Internal Communication.
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