Abstract

The present study seeks to analyze cultural semiotics of carpet and furniture place, as significant objects rooted in Iranian culture for centuries, and in the process of paradigmatic and syntagmatic, they examine the functional, anthropological, semantic and value differences in Iranian cultural discourse. Thus, the main question is “what has been the influence of carpet and furniture as the main household objects in Iranian lifestyles during the contemporary era, and what elements and concepts of our identity and culture have transformed in this interaction?”. According to the findings of this research, it can be argued that carpet, together with many of its meanings in the contemporary era, has lost its central position, become smaller and found an auxiliary function alongside other furniture. Its practical value has diminished, and sometimes has an amusing aspect, while the furniture has enjoyed many signs meanings and has not only changed Iran's lifestyle in the contemporary era, but it also caused a greater distinction and formality of communications. It also acts as a sign of power and distinctive relations. As a result, it is understood how the objects are measured and valued based on social class and tastes in the contemporary lifestyle.