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"semiotics"

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Grammatology in the Era of Digital Writing
Hidetaka Ishida
EPISTÉMÈ 2025;33:4.   Published online March 31, 2025
DOI: https://doi.org/10.38119/cacs.2025.33.4

This paper investigates Jacques Derrida's notion of grammatology in the context of contemporary digital writing technologies. It critically reassesses Ferdinand de Saussure’s linguistics and his concept of phonocentrism, underscoring phonography’s underestimated role in shaping the epistemological foundations of linguistics. Introducing original concepts such as the "logographic hiatus" and "grammatological polyphony," the paper challenges the limitations inherent in alphabetic linearity, particularly through the analysis of logographic writing systems like Chinese. Drawing on recent advancements in cognitive neuroscience, notably Stanislas Dehaene’s Neuronal Recycling Hypothesis, the paper proposes a neuro-grammatological framework. It argues that the human brain repurposes pre-existing neural circuits for reading, aligning visual symbols with ecological and neurological constraints. Further, the study addresses Derrida’s concept of "Mondialatinisation," examining the implicit cultural hegemony perpetuated through Latin-alphabet-based digital input methods (e.g., Romaji, Pinyin). This critical analysis highlights the subtle yet profound epistemological and cultural implications of imposing phonocentric and alphabetic models on traditionally logographic languages. Finally, the paper underscores the unresolved civilizational tensions emerging from the digital transformation of writing, emphasizing the urgent need for interdisciplinary dialogue bridging linguistics, semiotics, neuroscience, and cultural studies

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Machination: Semiotics of IArt. Dance and Artificial Intelligence
José María Paz Gago
EPISTÉMÈ 2025;33:3.   Published online March 31, 2025
DOI: https://doi.org/10.38119/cacs.2025.33.3

Multimodal generative Artificial Intelligence is an omnipresent technology in our post-industrial societies, as it has penetrated all areas of daily life, from social and commercial relations to the various fields of science and industry, communication, leisure and culture in general. This is to discuss whether AI is applicable to the field of artistic creation in general and to bodily arts such as dance in particular, taking into account emotional sensitivity and creativity, factors that are difficult to generate by a machine. In this article we will discuss examples of corporal artistic manifestations, in the domain of dance, in which corporality itself is called into question in the face of these interactions with humanized bodies conceived, created and “brought to life” by the magic of generative AI. The learning models developed by different Artificial Intelligence software allow these bodies to dance, model or evolve in scenographic spaces created ad hoc and shared to the point of replacing real dancers.

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Reflections Of Aesthetics In Turkish Television Advertisements
Betül Qanakpmar
EPISTÉMÈ 2024;31:133-150.   Published online September 30, 2024
DOI: https://doi.org/10.38119/cacs.2024.31.7
If we think about aesthetics, we see that there are many definitions and interpretations. With the most well-known definition, there are still comments on aesthetics, which is known as beautiful, useful, and pleasing, and this is normal. Since aesthetics is a pleasant field of study, it opens vast doors for those interested in it. Aesthetic understanding can offer different perspectives according to societies. Aesthetics offers an artistic point of view and awakens emotions by appealing to human beings. Straying from its known purpose and definition, we now see that aesthetics is used in advertisements to make products more attractive by affecting human consciousness. Before showing purchasing behaviour, the buyer looks at whether the product appeals to his/her lifestyle, identity and status as well as appealing to his/her needs and buys or does not buy the product according to these features. For this reason, aesthetic concerns come into play for marketers. As it is known, television commercials are one of the types of advertisements that mobilise the emotions of the audience the most. From this point of view, the use of aesthetics in Turkish television commercials is discussed in this study. Firstly, a general framework of aesthetics is drawn and then the relationship between advertising and aesthetics is emphasised. The study endeavours to understand the appearance, construction and positioning of aesthetics in Turkish television commercials. For this purpose, at the end of the study, the aesthetic appearance of an advertisement film selected by random sampling method is presented.
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Children's drawings are one of the most important productive actions that enable the child to establish relationships with his environment and the outside world. Each picture drawn contains a piece of the child himself. Because he tries to express his inner world, his way of thinking, his relationship with his environment, and any problems he has; through his paintings. Therefore, due to their iconic qualities, they have a semiotic function and enable the child to be recognized and understood by those around him. As a means of communication or a sign that mediates communication, children's drawings also have aesthetic properties. Aesthetic appreciation in children's drawings transcends traditional norms. It's not about technical proficiency but about the purity of expression. A child's artwork often exudes a raw authenticity, unburdened by societal conventions, which resonates deeply with viewers. In this study, we would like to consider the importance of drawing, which is one of the semiotic function areas of communication in children, the aesthetic aspects of drawings, and how children communicate through drawing.
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기타인문학

This article offers an initial sketch of a model, semio-pragmaticism, whose ambition is to enable communication studies to be (re)founded on a common paradigmatically pragmatic and operationally semiotic foundation. Beginning with a review of various currents of thought in CIS and related disciplines that share this pragmatic concern for (re)placing the (communicational) subject at the center of the analytical approach to communication, I propose, on this basis, a fundamental synthetic model of communication conceived from and for the understanding of the communicational subject as the necessary and sufficient yardstick for the understanding of communication.

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