Social robots were initially designed within frameworks of assistance, accompaniment, and relational support, particularly in contexts of ageing, care, and social isolation. Yet their diffusion has been accompanied by recurring concerns regarding loss of control, dehumanization of social relations, emotional dependency, human replacement, and the artificialization of care practices. Drawing on an analysis of media discourses devoted to social robots, this article proposes to shift the conventional question of technological acceptability toward an anthropology of contemporary relational imaginaries. The central hypothesis advanced here is that controversies surrounding social robots do not merely reveal resistance to technological innovation; rather, they make visible a deeper crisis affecting social bonds, care infrastructures, and forms of human presence. Media representations thus emerge as privileged sites of symbolic production where the boundaries between human and non-human, assistance and substitution, relationship and simulation are continuously negotiated. The article argues that the acceptability of social robots cannot be reduced to functional evaluation alone but must instead be understood as a cultural and anthropological construction of technical alterity and human–machine relations.
