Organ donation is a complex semiotic space, controversial and contractual, a semiotic space of emotions and passions. Visual campaigns and graphic design are embedded in production networks of meaning and symbolic resistance. The relationship between image and sense of individual body and the social body is still today a complex and contradictory. These processes can reinterpret through the gift exchange and a generative view in which this social act is considered as a process of mutual transfer of value.
