Although Seoul is a capital city of South Korea with a history over600 years, a research on its landscape is lacking. In this paper landscapeis defined as an environment of both objective realities, as well assymbolically represented image. Urban information landscape includessemio-linguistic landscape, architecture landscape and media façade. Similar to cities in other East Asian countries, Seoul has thecoexistence of modernity and tradition, and has experienced indiscriminategrowth due to unplanned and compressed city development. In addition,the city’s chaotic disharmony, caused by a large gap between developedand underdeveloped areas, resulted in sense of difference andinconvenience of people. Those cultural and historical traces remain inthe city of Seoul and the city is offering itself as a screen. Digitaltechnologies for inscribing physical objects with text, and the associatedpractices of writing, distribution, and reading, created a new sort of urbaninformation overlay. This paper aims to shed new light on Seoul as a media using empiricalevidence. The landscape of urban space is not simply a matter of newinformation but can be extended to issue of landscape surrounding humans as well as issue of city’s identity, leading to identity of humansliving in the city. Thus, the task of exploring the landscape of Seoul inthe perspective of Information façade will be meaningful.
