Through a content and semiological cross-analysis, this article aims at grasping the utterance of Tunisian president Kais Saied's statements on his official Facebook page. On July 25th, 2021 he has ended a political crisis in the country before another one was portending following the parliament freeze by him. Under the prism of a redundant speech in adequacy with the people's expectations, he starts a unique political model of its kind in the Arab-speaking world, yet more and more frequent in longtime democratic areas: populism. After coming to power through ballots, can he jeopardize a whole democratic process that is still unclear?