This study analyzed The Curious Case of Benjamin Button by integrating corporeal narratology with Greimas’s semiotic square, examining how temporality and identity are constructed and deconstructed through the body. Benjamin’s body serves as a semiotic field where oppositions like “youth/old age” and “life/death” are generated, clash, and collapse. The semiotic square revealed how these binary structures become unsustainable and the internal disintegration of the semiotic system, highlighting both the model's utility and limitations in complex corporeal narratives. Corporeal narratology emphasized the body's role as an active agent that embodies and enacts the collapse of meaning, contributing to the disintegration of narrative structure. Ultimately, the analysis demonstrated that body, time, and identity are core semiotic forces that uphold and undo narrative structures.

This paper focuses on the relationship between fashion, language and the body. We refer to two theoretical starting points: Lotman's definition of language as a “primary modelling system”, and the relationship, identified by Barthes, between “real” and “written” fashion. The paper studies this relationship within four fields: the performative power of brands, the “playful” role of writing on T-shirts, the function of the written language in some examples of contemporary fashion, tattoos and permanent body modifications between writing and fashion practices.

Korean dramas (K-dramas) have emerged as powerful cultural artifacts that not only entertain but also shape societal perceptions of Fashion, body image, and identity. Fashion in K-dramas operates as a semiotic medium of cultural storytelling, weaving together traditional Korean heritage with contemporary global trends. These audiovisual narratives play a crucial role in constructing and circulating culturally specific ideals of beauty and bodily norms. This article investigates how Fashion and body image are represented in K-dramas and how these representations are interpreted across different cultural contexts. Through a semiotic lens, it explores the mechanisms by which K-dramas mediate notions of identity, desirability, and belonging, revealing the tensions and harmonies between local traditions and globalized aesthetics.