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"ANT"

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Generative AI confronts semiotics with a new kind of sign-producing machine that actively reshapes the production and interpretation of visual content. Addressing the lack of humanities-based transdisciplinary research on this transformation, this study aims to establish a methodological foundation for the semiotic analysis of multimodal AI. By combining visual, social, quantitative, and multimodal semiotics, the paper proposes an integrated micro–meso–macro framework for evaluating AI-generated images. The analysis moves from the micro-level examination of plastic features and text-to-image translation, through the meso-level of enunciation, narrativity, and causality, to the macro-level of social stereotypes, ideology, creativity, rhetoric, truth, and inference. This is supported by a case study on lonely death and a semiotic explanation of latent space.
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  • 13 Download
Semiotics of the Manila Shawl (mantón de Manila): From Historical Transformations to its Present Identity Function
Ana Velasco Molpeceres, Carmen Baniandrés, María Prieto Muñiz
EPISTÉMÈ 2025;35:2.   Published online September 30, 2025
DOI: https://doi.org/10.38119/cacs.2025.35.2
This article examines the Manila shawl (mantón de Manila) as a semiotic object in motion, whose trajectory—from Chinese silk to contemporary Spanish fashion—offers insights into processes of cultural hybridization, early globalization, and identity re-signification. Through a historical and semiotic analysis, it highlights how the material transformations of the shawl (embroidery, colors, fringes, uses) correspond to shifts in its symbolic value: from colonial exoticism to national myth, from festive accessory to costumbrista emblem, and from traditional garment to a key resource within the cultural and fashion industries. The study also includes contemporary examples (Juana Martín, Palomo Spain, Rosalía, Queen Letizia), showing how the shawl articulates tradition and modernity, authenticity and market, nationalism and cosmopolitanism. In conclusion, the Manila shawl is not only a hybrid object but also a sign in constant re-signification, a cultural “super-iconeme” that condenses collective imaginaries while maintaining its relevance in the 21st century.
  • 775 View
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AI and the sacred: an anthropological approach
Emmanuel Carré, Pascal Lardellier
EPISTÉMÈ 2025;33:7.   Published online March 31, 2025
DOI: https://doi.org/10.38119/cacs.2025.33.7

This two-part article analyzes the ancient and mystical origins of artificial intelligence (AI). First, it explains that AI has precedents in mystical thought and finds relevance in certain anthropological concepts. Next, we'll look at how ancient philosophy has helped to explain in advance the way in which we - and in particular students - use artificial intelligence as a “mental orthosis”.

  • 1,239 View
  • 16 Download
The Advent of AI Civilization and Calling for a New Conception of the Human
Mun Cho Kim
EPISTÉMÈ 2025;33:5.   Published online March 31, 2025
DOI: https://doi.org/10.38119/cacs.2025.33.5

This study explores the advent of AI civilization and the need to redefine humanity in the face of rapid technological advancement. Tracing the evolution of digital technology from simple automation to intelligent agents capable of independent decision-making, it turns out that the rise of AI and humanoid robots blurs the line between humans and non-humans, challenging the long-standing human-nonhuman dichotomy rooted in Western philosophy. Based upon the examination of the shifts in ontology, from Cartesian dualism to monistic and relational perspectives, this study suggests that humans, living beings, and objects are evolving in a connected, co-dependent system. The emergence of cyborgs, AI, and bioengineering raises critical question about the identity of the humanity. With AI and enhanced humans gaining agency, traditional definition of humanity become obsolete and demand for an extended concept of the human in the post-AI era is growing.

  • 435 View
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